The power of the Microsoft partner community


Written by Dan Truax, General Manager, Partner Digital Experiences and Programs, One Commercial Partner


Throughout my life, every region I’ve lived in has been composed of a number of communities. These communities come in all shapes and sizes, and together they combine to impart a unique sense of identity on the entire area. Similarly, when you become our partner, it opens a world of connections and opportunities with the broader Microsoft ecosystem—an ecosystem that is also comprised of hundreds of communities.


The Microsoft Partner Network is overflowing with opportunities for partners. In fact, for every $1 of revenue Microsoft generated in 2020 our partners produced an estimated $9.58, according to IDC. However, it’s important to know where to look to ensure you’re not leaving any opportunities on the table—and pursuing all of them on your own can often be challenging.


Building meaningful connections is key to tapping the full power of the partner network. As I said in a previous post, “One of the greatest benefits of belonging to the Microsoft Partner Network is the opportunity to connect with other organizations within the network and form symbiotic partnerships to help you take advantage of new opportunities.” By consistently engaging with the various communities within our network, you open the potential for referrals, co-sell opportunities, and mutually beneficial partnerships with Microsoft and other partners. Fostering partner-to-partner relationships can be a powerful way to access new pools of customers and utilize efficiencies to help your organization scale more rapidly.


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