The essential role of partners: serving our customers better, together


Written by Dan Truax, General Manager, Partner Digital Experiences and Programs, One Commercial Partner


Organizations worldwide are in a constant state of digital evolution, and as customers continue their transformation journey, they are steadily decreasing their reliance of on-premises software and increasing their use of cloud services. Our partners play a vital role in helping customers migrate to the cloud, and they also assist Microsoft with scaling our technology to meet these ever-changing customer needs.


Our engagement framework (see graphic below) shows the different levels of customer engagement. It’s very important that we make the most of these engagements—and each one of these areas often requires multiple touchpoints with the customer, which means Microsoft partners add enormous value throughout. Let’s explore the four phases of the framework and the critical role partners play during each.




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