Strengthen your cloud business with Advanced Support for Partners


Our guest contributor for today’s blog is Asher Nierman, who supports the Advanced Support for Partners program.


The Microsoft Advanced Support for Partners (ASfP) services offering was launched in 2015 as part of our commitment to supporting growth-oriented cloud partners in their digital transformation journeys. As technology and the needs of partners have evolved, so too has ASfP, which now supports a wide range of cloud partners including Managed Service Providers (MSPs), Independent Software Vendors (ISVs), System Integrators (SI), and others deploying, supporting, or developing complex Microsoft technology solutions. The ASfP offering is built on three benefit pillars:


  • Partner Success Account Manager (PSAM): The PSAM is your direct connection and dedicated business advisor at Microsoft. Your PSAM will be ready on day one to quickly learn about your unique business needs and help develop a customized plan to achieve your growth goals across the entire Microsoft Cloud including Azure, Microsoft 365, Dynamics 365, and the Power Platform.
  • Cloud Enablement Services: ASfP provides partners with direct and prioritized access to Microsoft Cloud experts who will help optimize cloud projects, enrich your technical capabilities, and strengthen your customer offering. This includes 12 Cloud Consults, access to senior Partner Technical Consultants, and a variety of assessments and technical planning engagements.
  • Elevated Technical Support: When support challenges arise, your PSAM is your ally with the tools, access, and cross-team connections to help resolve issues more quickly. Quicker response times and case prioritization apply to all cloud support cases opened directly to Microsoft with an ASfP entitlement. And as an added benefit, the ASfP Incident Support Operations team is an additional path to receive escalation support for ASfP entitled cases. (Support experiences vary based on Partner type, customer associations, permissions, and licensing; it is recommended you speak with an ASfP specialist ahead of plan activation to understand how you will experience these elevated technical support benefits).


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