Partner opportunities from the data-led approach to digital innovation

Occasional Contributor

Pankaj Srivastava is the Senior Director of Azure Partner Strategy and Go-to-Market. He leads a high performing team whose focus is on ensuring optimal capacity and performance through the Microsoft partner ecosystem to support Azure sales plays execution worldwide across customer segments. In his 20+ years with Microsoft, Pankaj has done various leadership roles across Microsoft field subsidiaries, sales segments, Microsoft Research, and engineering organizations.


Digital transformation is fueled by data, and the ability to rapidly process data into actionable insights will increasingly determine who leads and lags for your industry. The world’s data is projected to grow exponentially, reaching 175 zettabytes by 2025 with a 30 percent real-time consumption rate (for comparison, global internet usage hit one zettabyte in 2016). The companies that are most capable of consuming this data at scale will have an undeniable advantage over their competitors moving forward.


While building a modern data estate is rarely easy, failure to incorporate data as a central tenet of your cloud journey will be far more costly to your organization in the long run. In fact, data-driven companies are 23 times more likely to acquire a customer, six times more likely to retain that customer, and 19 times more likely to be profitable as a result, according to McKinsey. Our customers are turning to partners for guidance with navigating their data challenges, which can result in new revenue streams for your organization both now and in the future.


Microsoft recently published a thought paper on this data-centric approach to innovation that can help your organization and customers become more data-driven. It centers on three primary objectives:


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