Written by Kymber Lowe, Senior Director, Partner Digital Experiences and Programs, One Commercial Partner
The Greek philosopher Heraclitus once said, “The only constant in life is change,” and our modern business world proves him right. As organizations across the planet become increasingly digitized, the complexity and tech intensity involved with running a business is amplified. These changes open exciting new opportunities for the Microsoft partner ecosystem to meet the evolving needs of customers, and we’re committed to ensuring you have the tools and resources you need to be successful.
To stand out in an ever-changing business landscape, it’s important to constantly refine your skills and find effective ways of communicating those capabilities to customers. Earning and maintaining certifications can be an effective way to break through the noise and highlight your expertise so customers can engage with the partner best suited to address their needs. In fact, research shows that attaining certifications correlated with 67% feeling more confident and 35% felt more optimistic about their career.
Certifications provide globally recognized evidence that your organization has mastered specific technical skills. They also demonstrate a willingness to embrace new technologies and simplify talent identification. We know how critical it is for your organization to differentiate itself on an ongoing basis.
Let’s explore some of the resources Microsoft provides to help you plan for and achieve new certifications, including our upcoming Certification Week, as well as recent updates to the certification renewal process.
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