Inside Azure for IT: 3 cloud strategies to navigate market uncertainty


Written by Erin Chapple, Corporate Vice President, Azure Core Product and Design


The saying, “the only thing constant is change,” is one I can’t seem to get out of my head these days, and also seems to resonate with customers I talk to given the dynamic market changes, macroeconomic headwinds, geopolitical tensions, and labor constraints we're all living in currently. That’s why for this episode of Inside Azure for IT, we’re bringing you three discussions about cloud strategies that can help you not only successfully navigate some of today's uncertainties, but also build agility and increase efficiency while you move ahead.


In part one, we discuss how migrating and modernizing your business with the cloud can help you achieve efficiencies and the scalability you need to meet changing business demands. The pandemic fundamentally shifted the technology landscape and accelerated the pace of digital transformation across all industries. If you’re working with existing IT platforms that limit the agility you need to be successful, moving strategic workloads to the cloud can help you deliver on customer demand and gain a competitive advantage.


In part two, we dive into how you can optimize your IT investments and realize the full power of the cloud quickly by configuring workloads for maximum efficiency and cost savings. As technology evolves, many orginizations will need to re-think how their technology strategy aligns with their business objectives. For example, if you're operating your business primarily on premises, you might decide that you can’t afford, or don’t want to invest in, running more of your own servers, hardware, or storage to keep up with continually evolving IT infrastructure. Taking advantage of the economies of scale that a cloud provider offers can help you reduce technical debt and optimize your operations for better efficiency.


Finally, in part three, we look at today’s ever-changing security landscape and why a strong security posture is critical to growing your business. Now more than ever, IT leaders need to adopt the right security strategy to protect against ransomware attacks, supply chain software compromises, and data breaches. Microsoft shares best practices and invests heavily in cybersecurity so you can run your business more securely and efficiently—because when your business is protected, teams can innovate fearlessly and focus on what they do best.


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