How Microsoft Azure helps drive agility and optimization for your business


Written by Kathleen Mitford, Corporate Vice President, Azure Marketing


Welcome to Microsoft Ignite! I’m incredibly inspired by this global community and how you’ve navigated your organizations through significant changes over the past few years.


In a world where business leaders are feeling the pressure to do more with less, organizations of all sizes and industries are increasingly embracing cloud technologies as the path toward digital and business resilience.


I've had the opportunity to speak with our customers about their business needs and the challenges they’re facing. Customers, we hear you, and that's what this year's Microsoft Ignite is all about—empowering you through cloud technology so you can focus on what your organization does best—create, innovate, and differentiate.


We aim to be the world’s computer and most trusted cloud partner for all workloads. No matter where you are on your cloud journey, we have the expertise, capabilities, and platform to help increase agility, optimize technology investments, and create data-driven experiences. To that end, we’re announcing several new developments to help our customers optimize their resources and get the most out of their existing investments.


Performance, scale, mission-critical capabilities: Azure delivers to keep your business efficient and resilient

As our customers continue to embrace digital capabilities with strong cloud fundamentals, the “how” of cloud migration is top of mind, especially for mission-critical workloads.


We work closely with the technology vendors you have traditionally relied upon to run all your workloads and ensure Azure is ready for you to modernize your on-premises applications. We’re announcing several new capabilities to support this:


  • Nutanix Cloud Clusters on Microsoft Azure is now available for easy extension or migration of your existing on-premises Nutanix workloads and a consistent environment with no need to modify or retool.

  • Updates to Azure VMware Solution (AVS): Beginning today, this native VMware environment previews stretched clusters, providing 99.99 percent uptime for mission-critical applications requiring the highest availability, and Customer Managed Keys for maximum control over access to encrypted data.

  • The collaborative SAP ERP is now in preview and increases user productivity and focus by integrating workflows across SAP S/4HANA Cloud, Microsoft Teams, and Microsoft Office for close collaboration without application or context switching.

  • Updates to Azure Center for SAP solutions, an end-to-end deployment and management experience running SAP on Azure, now previews support for registering Windows-based systems and installing SAP S/4HANA 2020/2021, while providing cost transparency through integration with the cost analysis feature and even more quality checks.


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