Each new year introduces new opportunities and challenges, but 2020 was exceptional. The pandemic massively disrupted retail organizations due to ongoing shelter-in-place orders and social distancing requirements. Consumers adapted, driving nine years’ worth of e-commerce growth in 90 days.
Retailers responded by dramatically accelerating their digital transformation journeys to focus on prioritizing customer health and safety, reimagining channel retail experiences, and enabling data-driven decision making.
So, as we prepare forNRF 2021—the association’s first all-digital-event—we are reflecting on the industry’s incredible, ongoing adaptation to pandemic-driven trends and the impact in 2021 and beyond.