Helping retailers navigate the future


Ravi Krishnaswamy Corporate Vice President, Azure Global Industry




Each new year introduces new opportunities and challenges, but 2020 was exceptional. The pandemic massively disrupted retail organizations due to ongoing shelter-in-place orders and social distancing requirements. Consumers adapted, driving nine years’ worth of e-commerce growth in 90 days.


Retailers responded by dramatically accelerating their digital transformation journeys to focus on prioritizing customer health and safety, reimagining channel retail experiences, and enabling data-driven decision making.


So, as we prepare for NRF 2021—the association’s first all-digital-event—we are reflecting on the industry’s incredible, ongoing adaptation to pandemic-driven trends and the impact in 2021 and beyond.


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