Give customers an edge with new Microsoft industry clouds


Written by Gavriella Schuster, Corporate Vice President, One Commercial Partner


The pace of digital transformation has picked up over the past year, and the impact has been felt by partners and customers across our entire ecosystem. While this increased rate of innovation continues to create opportunities for Microsoft and our partners, it also multiplies the challenges that organizations need to navigate. According to Dave Welch, VP of partner ecosystem solutions at Microsoft partner Adobe, “Digital transformation is a board level conversation that’s happening at every company today.” Our customers are more reliant on us than ever to help provide the solutions and guidance they need to stay ahead of the curve in this fast-paced business environment.


To meet the evolving needs of our customers, we’re doubling down on our long-standing commitment to provide a depth and breadth of specialized support for industries. Microsoft today announced three new industry-focused cloud offerings, including: Microsoft Cloud for Financial Services, Microsoft Cloud for Manufacturing, and Microsoft Cloud for Nonprofit. Additionally, we’re announcing the first wave of updates to the Microsoft Cloud for Healthcare, and a public preview date for Microsoft Cloud for Retail.


We have been very purposeful in how we engage with partners across industries for these Industry Cloud efforts. Microsoft services partners, systems integrators, ISVs, and advisories all play a critical role in enabling the Microsoft Cloud for our industry customers. Microsoft partner solutions provide critical building blocks to empower and activate a connected set of experiences for customers with data and AI workflows built on Microsoft Azure, human workflow with Microsoft 365, and business process workflow with Microsoft Dynamics 365 and Microsoft Power Platform. Having a rich partner ecosystem across the Microsoft Cloud is vital to supporting customer needs across the entire value chain for each industry.


Additionally, each industry cloud delivers a set of interconnected and composable capabilities that can be activated one at a time based on customer interest. They are fully customizable and configurable to each customer’s environment, so partners play a key role in tailoring solutions to each customer’s need. This added layer of partner-led customizability and depth is a key differentiator for us, and it positions our partner network as a vital element of the Industry Cloud experience for customers. Let’s take a look at what these industry-specific offerings mean for the future of cloud and the collective customers we serve in these industries.


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