Differentiate your organization in three key steps


Written by Sarah Muckler-Visser, Global Director, Go-to-Market, Global Partner Solutions


At Microsoft, we truly believe that we can achieve more through collaboration, which is why we are committed to working with our partners to achieve long-term success.


As a Microsoft partner, you’ll always have the tools and resources you need to help your organization build your solution, go-to-market with Microsoft and co-sell with Microsoft.


The Go-to-Market (GTM) team supports partner organizations with their marketing; providing everything they need to run campaigns with Azure, Microsoft 365, and Dynamics 365 right in the Marketing Resource Hub.


It’s important to get the GTM part of the process right. Co-branding and co-marketing can be an art, one that is filled with dynamic changes and an array of pieces, and when done correctly those pieces can form an incredible and impactful integrated marketing plan. A growing number of cloud solution providers—many of them much like you—are vying for a piece of the huge market opportunity pie for cloud technology. Added uncertainty from the current business landscape has amplified competitive pressures, making it critical for your organization to differentiate itself in the marketplace. In this post, I’ve outlined three key steps to help you do so.


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