Delivering the connected shopping experience: How Microsoft and Avanade are reimagining retail

Regular Contributor

Written by Tony Shakib, Partner General Manager, Microsoft Azure IoT


This blog post has been co-authored by Charlie Lagervik, Principal Program Manager.


Consumers today demand flexibility and convenience in how they purchase everything from groceries to home goods. In addition to shopping online, they are increasingly using mobile devices and other digital services to make in-store shopping more efficient and convenient. In response, retailers are striving to reimagine their physical store footprints to drive new and improved shopping experiences.


Leading retailers are rapidly developing new solutions to deliver a retail experience that drives loyalty, both online and in stores.




Common challenges to implementing successful solutions include long deployment times for custom applications, integration of disparate point solutions, and scaling new solutions across physical stores in a timely manner.


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