It’s commonly said that every company is now a tech company. As organizations of all sizes adapt to this reality, demand has increased exponentially for solutions and services related to the cloud, cybersecurity, remote work, data and analytics, and all other aspects of digital transformation. IDC expects IT spending to grow by almost 6 percent over the next five years, which will result in an estimated USD1.2 trillion generated by our partner ecosystem from Microsoft technology by 2024.
The Microsoft Cloud Solution Provider program puts partners at the center of customers’ digital transformation (see graphic below). As I shared in a previous post, this program is our primary partner sales motion for small and midsized businesses (SMBs) and smaller corporate customers within the new commerce experience. For our enterprise customers, our primary sales motion is our Enterprise Agreement. Partners play a key role in the enterprise sales motion today, and will continue to do so, especially as it relates to advising, consulting, and building with our customers.
The Cloud Solution Provider program now has more than 90,000 participating companies and continues to grow rapidly. Once enrolled in the program, partners can create and deliver differentiated offers to customers, manage the entire customer engagement lifecycle, and build credibility with customers over time. They can also sell the Microsoft cloud portfolio and third-party solutions from the Microsoft commercial marketplace alongside their own value-added solutions and services.