Microsoft has been going through transformation of their own and recently launched Live Events. Various groups throughout the organization have started to use it as part of their communication strategy to engage employees.
There are different groups using live event capabilities in Microsoft 365 to create, run, and share events that connect employees using a single robust solution to produce events ranging from global all-hands meetings to specific topical webinars, leaders across the company foster employee engagement, information sharing, and meaningful conversations while achieving their communication goals, reaching various audiences, and working within any budget.
Read more details about the different types of production, experiences and outcomes on the IT Showcase Blog.
“MCB Radio, a 30-minute broadcast hosted by Microsoft Chief Marketing Officer Chris Caposella, has adopted the live event capabilities in Yammer and Microsoft Stream for the program’s live broadcast and content-sharing needs. In each broadcast, Caposella and his guests explore inclusion from different perspectives in an informal discussion on a topic that is important to the guest.
Launched in 2019 by the Marketing and Consumer Business organization at Microsoft, MCB Radio is open to the entire company.
The live-broadcast format enables audiences to experience Microsoft’s growth mindset in action by:
Instead of hosting these conversations in a few large events throughout the year, the team realized they could use the new live event platform to facilitate these sensitive conversations in shorter, more frequent conversations. By using a live broadcast format and complementing it with high-quality video broadcast, Caposella’s team can share these conversations across the company for more meaningful impact.
Executive-level broadcast production
For each broadcast, the MCB Radio team works directly with a producer at Microsoft Studios to manage the live video radio broadcast. Figure 3 outlines how the MCB team initiated event coordination. The event production flows seamlessly from pre-event planning to post-broadcast sharing.
The event team is able to seamlessly work between Microsoft Teams, Microsoft Stream, and Yammer to host events geared to diverse audiences for each unique broadcast. Each broadcast, although often discussing sensitive topics, can be made more consumable and approachable for a wider audience.
With live events in Microsoft 365, the MCB Radio team was able to:
Host your own Live Event in Yammer
If you’d like to do something similar within your own organization, we’ve pulled together best practices and resources in the Live Events Playbook.
Additional insights and lessons learned in the variety of live event types can be found in the full article on the IT Showcase Blog.
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