Since our Yammer network has been revitalised, I’ve been getting lots of lovely endorphins from looking at Yammer usage charts that have a pretty clear line of increase since the back end of last year.
Success, right? Trouble with me is, I’m nosier (and have more ulterior motives) than that…
By saving snapshots of Yammer user detail (you can get this from the 365 Admin Centre) at the beginning of each month, I started doing some more in-depth analysis of user behaviour.
Here’s one example of what I looked for and how it led me to some really useful insights to help improve our Yammer network moving forward…
What I looked for:
People who made the biggest increase in the number of posts they read from one month to the next.
Why I looked at this:
Getting lots of people posting on Yammer is one thing, but it takes a certain level of bravery in a network where ‘sharing’ is still an emerging cultural trait, so I’m not expecting everyone to suddenly start posting lots in the first 3 months. Plus, what good is all this posted content if nobody’s reading it! Reading and consuming the content is in my mind a really important part of an active community, but possibly goes under the radar.
What I did:
Once I had this list of people, I sent the top 20 a personalised email (with their name on and everything) to say “hey, you read a lot more Yammer posts last month!”, giving them the actual numbers for their read count. I also directed them to a form I’d put together to find out more about why they decided to read more posts than usual.
What I found and how it can help our network grow:
There were a few things that surprised me here with the responses to the form:
That’s just one example of how a little bit of insight has led to a lot more, and given rise to ideas and practical ‘to-dos’ to help grow our network further. I’ve looked at lots of other stuff too, but this blog must come to an end!
Other insights I’d like to take a deeper look at next include:
These stats are there for the taking, so why not use them to our community management advantage.
I'm Lyndsay Ansell, Internal Communication Specialist at Modality Systems. I'm working to reinvigorate our Yammer network as part of a wider Internal Comms strategy. Having spent the last 4 years working in the UC industry, communication of all forms really interests me, and I'm constantly looking for new ideas and opinions around the subject. Here's another blog post I wrote for Yammer about the 5 Daily Tasks for Community Managers.
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