The old adage “if you build it, they will come” does not apply in Yammer. This isn’t Field of Dreams! Creating a successful Yammer group takes a bit of planning and some initial care and feeding until it gains traction and becomes a self-sustaining group.
We have several groups on our Yammer network that have a very active and engaged community of members. But we also have our fair share of groups with low membership and little engagement. While not every Yammer group has to be a hive of activity, having a lot of inactive groups isn’t a good thing. For one, it makes it more difficult for employees to find useful groups to join. Additionally, if new users to Yammer join these groups and there is no activity, they will quickly feel there is no value to Yammer and abandon using it. By the same token, the group administrator may also feel there is no value to Yammer when no one is participating in their new group.
Since I play a role in employee technology adoption, setting group administrators up for success is important to me. A colleague and I host an internal monthly podcast series where we talk about our workplace technology tools, like Yammer, and how employees can work with and benefit from them. So we decided to record one entitled “How to Create a Successful Yammer Group”. We reached out on our Yammer network to connect with group administrators who had successful Yammer groups and invited a few of them to join our podcast and share how they cultivated successful groups. Here’s a summary of their top tips.
Share these tips in your organization with colleagues who are launching their Yammer groups, or to help those just getting started.
There are additional resources on the Yammer Adoption Resource Center, ready for your group owners or community managers to repurpose for your organization regardless of the stage of your group, including measurement, sentiment analysis and additional community manager best practices.
If you have any other suggestions that have worked for you and your groups, I'd to hear them too.
Hi everyone, my name is Tanya and I have an awesome role working in the Employee Technology Experience and Communications team at Bank of Montreal (BMO), where I actively lead the adoption of our Office 365 collaboration tools. I've played a key role in the implementation of Yammer, SharePoint, OneDrive and Exchange Online in or organization. I've had the pleasure of connecting with our employees and sharing the value of these modern workplace tools as a featured speaker at a number of our internal employee digital transformation events and as a host of TechTalk a monthly BMO tech podcast series. I'm passionate about making technology fun and easy to use, so employees can make the most of the tools available to them. I'm thrilled to be a part of this Yammer blog community.
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