Sometimes we need to see examples of how things are done elsewhere to spark our own creativity and figure out how to use groups in our own networks.
Regardless if you are starting your Yammer network from scratch or re-igniting your Yammer network, thinking about your groups will improve the adoption of Yammer at your organization.
Groups in Yammer are the backbone of conversations. The core groups that your network has becomes the place to go for information about those related topics. You don’t need to think of every group before you get started, but a few of these with some seeded content and committed members will help your network start on the right foot. Once you’ve seen a few groups, start to brainstorm about your own organization’s communities and then the possibilities are endless.
From our customers, here’s the top ten list that we’ve pulled together:
These are the groups we’ve seen that showcase the power of Yammer and help to drive adoption. These examples could already exist, or they could use a bit of your help to get off the ground. Having influencers and purpose behind the Yammer group is a good first start.
Some of these groups relate to your core values and culture. Some of these groups focus on the diversity of your organization and the organic communities that may already exist. While other groups may focus on specific product improvement initiatives, leadership connecting directly with employees, and others may just be for fun.
So now what?
Once your organization determines these core groups, you may need to educate the people you’ve appointed as Group Admins. These employees responsible for the groups may need additional training on Yammer or they might need more help becoming the community manager for that specific group. Group admins also may need help recruiting champions to help build the community.
And one last group that might be good, is a group for the Yammer group admins, community managers and champions. These employees could share their tactics, ask questions as their groups kick off, creative ways to engage members, or share about how they solved specific challenges. If you need more inspiration, check out this related blog post, 7 tips to run a successful Yammer gr...
What are some of your networks most active and engaged groups? Any groups that have popped up and surprised you with their level of adoption?
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