SQL Server and Windows Server 2008 and 2008 R2 are out of Mainstream Support. Which means customers need to migrate to newer version of SQL Server or Windows Server or buy Extended Support to get support, security updates and fixes. Buying Extended Support is not cheap. Customers with active Software Assurance or subscription licenses can purchase Extended Security Updates annually for 75 percent of the full license cost of the latest version of SQL Server or Windows Server. A lot of customer should start migrating to newer versions of these products to avoid these extra costs.
If you are thinking to migrate to the cloud, this new option will bring down costs for you. However, not everyone is fully ready to move all their servers to the public cloud. You might still need or want to run some servers on-premise in your datacenter. This will leave you with buying Extended Support or what a lot of people don’t know, you can also run your SQL Server and Windows Server 2008 and 2008 R2 on Azure Stack and get Extended Security Updates for free, since it is basically Azure!