Web analytics in SharePoint online?

[Melody Shults]

Why did Microsoft deprecate web analytics in SharePoint online?

[#2]

Because it can be replaced by other better analytic options such as Google Analytics that can be used in your SPO sites

[#3]

Hi Melody,

While I think we can both agree that analytics in SharePoint Online are subpar, there are still many options for reporting in SharePoint Online.

Have you considered a third party analytics solution for your SharePoint portal? A solution like CardioLog Analytics drills down deep to provide much deeper insights than those available in SharePoint or Google analytics. It’s available as an On-Prem or SaaS deployment.  The solution is specifically built for SharePoint, so it’s tailored to provide analytics specifically on SharePoint’s architecture. If you’re looking for more information regarding your portal visitors, navigation paths, search behaviors, and content performance.

For more info feel free to visit our website.

Hope this helps! 

[#4]

Now the SharePoint framework has reached RC0, you can utilize the "Top" placeholder to add page tracking using Application Insights (example on Git hub) or google analytics. This will work for modern sites as well as communication sites.