One of the easiest and most useful things an administrator can set up in Microsoft Search in Bing is a collection of bookmarks to your organization’s most-visited internal or external resources. This is especially useful when the URL is long or may be confusing to type directly. Bookmarks help people quickly find important sites and tools with just a web search. Each bookmark includes a title, URL, and a set of user-friendly keywords to trigger the bookmark. This article isn’t primarily focused on how to create a Bookmark—that information is readily available on the Microsoft Search documentation site (https://docs.microsoft.com/en-us/microsoftsearch/manage-bookmarks). Instead, let’s talk about what makes a great bookmark.
What makes a great bookmark?
A great bookmark has three key elements:
In addition to the most obvious search terms a user might type in, a good list of keywords should include:
Microsoft Search in Bing will return results for most plurals, but if you find some that are missing, you can add them manually. In addition to common synonyms and misspellings, you might also include foreign language variants. Put yourself in the user's mind and think about what they'd type in to find this info.
Use the provided default bookmarks as a reference to understand how to name bookmarks and create good keywords. You can also create “reserved” keywords. A reserved keyword is a unique term or phrase that triggers a specific result. A reserved keyword can be associated with one result only. Thus, you should use reserved keywords sparingly.
For more information, see Making content easy to find.
Where do I get ideas for bookmarks?
Another way of identifying information your users need is to import SharePoint promoted results and top queries as bookmarks. The promoted result query rules (previously known as “Best Bets” in Microsoft parlance) are imported as suggested Bookmarks.
Advanced Bookmark Management with Microsoft Search in Bing (Part 3)
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.