Many companies plan for the future by analyzing the past. However, history rarely repeats itself. As much as 85% of a company's performance is impacted by external forces, such as changing global trade, consumer sentiment, and employment. Rich Wagner, CEO of Prevedere, discusses how Azure AI + ML can identify industry-specific external leading indicators and automatically create predictive models of future business performance. With a holistic view of future demand – 6 to 24 months into the future – business leaders can enhance the value of their BI solution and make smarter decisions ahead of competition. Prevedere is a Co-Sell Ready, Gold Certified Partner.