@Benze_ When I google the term, this question comes up as the first result, so it's not really a common term. Where did you come across it? Why are you asking about this in an Excel forum? What is the link to Excel?
@Ingeborg Hawighorst Hi, Thanks for the concern. I believe this word is associated with brand performance and marketing strategy. For example, you'll want to know; How much your company spent in a given time period, What types of marketing strategy they employed and Which media platforms were used.
Since I use Excel as my research tool, I thought someone in this forum could be knowing what the term meant. Therefore, I would like to know what methods and methodologies are used to generate such a report?