From above, you can see Apple adds a Chinese description behind English app name. So it is more clear.
This minor change received many satisfactions from Chinese people. Apple knows Chinese people very well.
I researched many Chinese users, they do not know what Edge is. When they have upgraded to Windows 10, the first thing is open Internet Explorer to visit websites, not Edge. Internet Explorer is a well-known browser to Chinese people.
I know, Microsoft staff including Chinese are globalized people. They may not know why a Chinese name is such important in China mainland (not China Hong Kong or Chinese Taipei).
So, my suggestion is: add Chinese word "浏览器" (English: browser) behind Edge brand on every Microsoft product information page (Chinese edition) and Edge app (Chinese edition).