We've confirmed that all systems are back to normal with no customer impact as of 03/28, 21:10 UTC. Our logs show the incident started on 03/28, 20:40 UTC and that during the 30 minutes that it took to resolve the issue, customers in the UK South region may have experienced alerts firing incorrectly.
Root Cause: The failure was due to one of the backend services being misconfigured.
Incident Timeline: 30minutes - 03/28, 20:40 UTC through 03/28, 21:10 UTC
We understand that customers rely on Application Insights as a critical service and apologize for any impact this incident caused.