Improving the branding logic of Azure AD login pages
First published on CloudBlogs on Apr, 07 2017
Today we're blogging to give you a heads up about some upcoming improvements we think you'll want to be aware of. We're making this set of improvements to the logic that drives
app and company branding
on Azure AD login pages. This change is going to make it easier for employees and B2B guests to understand how they are signing in and what apps they are signing into in a variety of different scenarios. Pretty much everyone we know is passionate about UX and branding, so we know this is likely to be a hot topic, so we want to give you an early heads up and explain the change.
I've invited Ariel Gordon, one of the Program Managers on my team, to share more details about this change. As always, we want to hear from you about this experience, so leave us a comment below, or reach out to us on Yammer or Twitter.
Alex Simons (Twitter:
Director or Program Management
Microsoft Identity Division
We're continuing to make progress on converging the Azure AD and Microsoft account identity systems. One of the big changes our team is working on is realigning the user experiences ("the pixels") between the two systems. It's a big milestone that requires us to rationalize the way the two systems represent different brands in our sign-up and sign-in experiences. Proper branding is essential to establish context, help users feel secure, and help them know which account to use for a given interaction.
Getting this right is tricky, because there can be
up to four relevant and different brands
for any sign-in flow:
The brand of the app that the user is signing into, or providing consent for (e.g. Office)
The brand of the organization that owns the resource (e.g. the app belongs to Fabrikam)
The brand of the organization that the user is a member of (e.g. user is a Contoso employee)
The brand of the platform/service provider (e.g. Microsoft).
That's a lot of brands to represent on a single page! The design we shipped a few years back made a radical simplification by only allowing
to be displayed at a time. The change we're making right now swings the pendulum back and introduces a nice visual optimization for users of Azure AD B2B.
With the updated branding logic, the full-bleed illustration on the left side of the screen will now represent the resource owner for all tenanted login scenarios. It will override the app's illustration and will no longer be replaced by the user's org illustration. This is a nice improvement for B2B flows, and it means that your employees and your business guests will now see a persistent representation of your organization.
For non-tenanted login flows, the full-bleed illustration on the left will continue to show the application that users are signing in to.
Note that "Left" and "Right" are swapped for RtL languages such as Hebrew or Arabic.
Brand presentation scenarios
The screenshots below illustrate the four main use cases.
In this example, a Contoso user is signing into a mobile application, or into a web application using a generic URL. The illustration on the left will always represent the app brand, and the interaction pane on the right will update to show Contoso elements when appropriate.
#2: Contoso employee goes to a Contoso app that's restricted to internal users (e.g. outlook.com/contoso.com)
In this example, a Contoso user is signing into an internal application using a company-specific URL. The illustration on the left represents the company brand (Contoso). The interaction pane on the right is locked to Contoso and helps employees through sign-in.
#3: Contoso employee goes to a Contoso app that's open to external users (e.g. contoso.sharepoint.com)
In this example, users are signing into a LoB application from Contoso but the user may or may not be a Contoso employee. The illustration on the left represent the resource owner (Contoso), just like case #2 above. But this time, the interaction pane on the right is not locked to Contoso, to convey that external users are welcome to sign in.
#4: Fabrikam employee goes to a Contoso app that's open to external users
In this final example, the application belongs to Contoso and the user who's signing in works for Fabrikam. The illustration on the left represents the resource owner (Contoso), and the interaction pane on the right dynamically updates to show relevant information to Fabrikam employees.
This change in logic will give our partners better branding opportunities in a variety of B2B scenarios. Most users should either see a positive change or no change at all.
If you are interested in learning more, check out the
We want to hear from you about this change, so please keep the feedback coming!
Ariel Gordon (Twitter: @askariel)