Embedding a Yammer conversation into a SharePoint page

Other use cases are in the area of knowledge capture and knowledge sharing via the relevant SharePoint Online page. For example, Competitor Intelligence. For busy sales and other customer facing employees, having just one Yammer group for this is preferred.

• Employee AB posts "I heard XYX company has licensed their product Strawberry in Germany to JamMakers Intl".
• They could then either select appropriate tags or the Competitive Intel Person (also the Yammer group moderator), would tag it with the 2 companies, country=Germany, product=strawberry, segment=home cooks and our_product=raspberry.
• In various locations across the Intranet this intel would automatically show in the Yammer part as the Comp Intel group and specific tags that had been selected ie
  • EMEA Division communications site but not APAC sites (tags=Germany, UK, France etc)
  • Our product page for Raspberry (all posts tagged by directly competing products eg Strawberry, Peach, Fruit Cup)
  • Our segment page for Home Cooks
  • etc

On these pages I need to show one part with customisable heading (I might call it Intel from the field) and be able to select multiple tags

The whole thing is pretty automated (especially if at some point a feature is added to Edit/Replace tags :-) )

Our current database is quite rich and we would like to be able to use our migration to O365 and SharePoint online as an opportunity to leverage more of the resource.

The above model could be applied to a number of Knowledge Management scenarios, especially those that exist outside CRM systems and where the frequency of inbound information is inconsistant and volume unknown