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Partner Case Study | Ad Alliance

JillArmourMicrosoft's avatar
JillArmourMicrosoft
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Apr 15, 2025

Ad Alliance relies on data security in the Data Clean Room with Azure confidential computing.

Ad Alliance supports its customers in reaching their target groups at the right place and the right time—based on strong environments and data. However, increasing demands in data security are changing the work of the marketers.

In the Decentriq Data Clean Room, based on Azure Confidential Computing, data from Ad Alliance and its partners is merged and analyzed—data protection compliant and respecting the privacy of consumers.

The solution enables comprehensive data collaboration, facilitating new insights, efficient work processes, and optimized solutions for the customers of Ad Alliance.

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Published Apr 15, 2025
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