Protecting customers from being intimidated into making an unnecessary purchase

There has been an increase in free versions of programs that purport to scan computers for various errors, and then use alarming, coercive messages to scare customers into buying a premium version of the same program. The paid version of these programs, usually called cleaner or optimizer applications, purportedly fixes the problems discovered by the free version. We find this practice problematic because it can pressure customers into making unnecessary purchase decisions.

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