Welcome to the January Partner Release Notes for the Microsoft commercial marketplace! The marketplace is central to how we help you reach more customers, simplify sales, and unlock growth. Dive into this month’s roundup of announcements and updates to stay informed about the latest marketplace developments.
NEW IN THIS ISSUE: ISV transactability now available in China
Don’t miss an update! Subscribe to the “Partner Digest” label to get notified whenever a new Marketplace Partner Digest hits the community blog. Check out this community post for how-to guidance on configuring your settings.
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🚀Noteworthy Highlights
China ISV Transactability Now Available
What’s happening: Independent Software Vendors (ISVs) based in China can now publish and sell their solutions through the Microsoft commercial marketplace. This allows Chinese ISVs to reach customers and scale through the Microsoft partner ecosystem. ISVs in China should review our documentation on how to create offers and transact on marketplace – check it out here.
What this means for you: This expansion is part of our ongoing effort to expand and grow the marketplace. As we continue to expand our marketplace ecosystem, this will increase opportunities to sell your solutions in new markets.
🌟Partner Resources
We’ve curated best-in-class resources to help you get the most out of the Microsoft commercial marketplace. Explore helpful resources, blogs, and much more below.
The latest marketplace blogs, on-demand sessions, and announcements
- Sharing the value of marketplace with your customers – Learn how to communicate the benefits of purchasing your solution through the marketplace. Check out this guidance to help you craft compelling material for your customers.
- Activating channel opportunities through the Microsoft commercial marketplace - Explore how to activate new partner-to-partner selling opportunities through the marketplace.
- What's new in ISV Success - AI benefits and more – We recently announced new benefits in ISV Success. Read this blog to see how we’re helping software companies succeed when building and publishing AI-powered apps.
- Expand your business with ISV to CSP private offers in the marketplace – Missed the webinar? Get step-by-step guidance from marketplace product managers on creating ISV-to-CSP private offers.
- Strengthening ISVs in the Era of AI: Introducing the ISV Security Series – Discover how we’re equipping ISVs with tools, insights, and strategies to enhance their security posture.
- Marketplace and procurement, strategies to balance business while unlocking innovation - During this customer office hours Q&A session held on January 16, we covered how the marketplace supports a stronger procurement strategy that helps companies balance business requirements while unlocking innovation. Access this session on-demand here.
Marketplace partner spotlight
- Growing on the marketplace through Azure sponsorship and multiparty private offers – Hear from Microsoft partner Silverfort about how they’re driving marketplace growth with Azure Sponsorship credits.
- Wiz conjures 1,500% ROI with Microsoft Marketplace Rewards – Get inspired by this partner case study to learn how Azure Sponsorship credits can further fuel your marketplace success.
Mastering the Marketplace (MTM) webinars
Whether you are brand new to the marketplace or focused on growing sales, our Mastering the Marketplace webinars cover a broad range of business and technical session topics to help accelerate your marketplace success. Check out these upcoming webinars, register, and mark your calendars. All times are listed in Pacific Time.
- January 30th at 8:30 am: Channel partner office hours: Multiparty private offers adoption
- February 4th at 9:00 am: Learn how to use the Multiparty Private Offers Campaign in a Box
- February 5th at 9:00 am: Creating your first offer in Partner Center
- February 10th at 9:00 am: ISV to CSP private offers – experience walkthrough
- February 11th at 9:00 am: Creating plans and pricing for your offer
- February 12th at 9:00 am: Unlocking sales through the marketplace
- February 13th at 8:30 am: Basics on procurement contracting through the marketplace
For the complete MTM schedule, visit aka.ms/MTMwebinars.
⏰Recent & Upcoming Events
ISV Security Series
The ISV Security Series is designed to empower ISVs to defend against current threats, while anticipating and preparing for future challenges. Whether you are just starting your security journey or looking to enhance your existing strategies, this series provides the insights and resources you need to ensure a security-first approach.
January 29: Design Your Next Product with Security in Mind
Register now for this upcoming virtual session to discover how to make security a seamless part of your product’s lifecycle. This session will help you:
- Address security considerations from the earliest stages of product design
- Explore common challenges faced when security is left until last
- Understand practical strategies for integrating security measures throughout the development process
Channel partner office hours Q&A: Multiparty private offers (MPO)
Looking to accelerate your marketplace sales? If so, building a marketplace resell practice is key, and MPO is the perfect place to start. Join Marketplace Services Partner Lead Darren Sharpe on January 30 at 8:30 AM Pacific Time as he walks through the four steps to build a successful practice, remove friction, and grow your marketplace sales.
- Register now for this office hours session. Please submit your questions in advance when you register. Pre-submitted questions will be discussed during Q&A toward the end of the event.
Azure Feature Friday: Azure Marketplace Primer
Invite your customers to join this Azure Feature Friday session on January 31 to discover how Azure Marketplace can transform their business by providing access to a vast array of cloud solutions and services. This session will offer valuable insights into leveraging Azure Marketplace to accelerate digital transformation and drive innovation. We’ll deep dive into the benefits for procurement, Azure commitment, and cloud engineering, all while providing complete access and management control.
There are two session options available: January 31 at 10 AM EST and 1 PM EST. Click here to register.
💬 Share Your Feedback!
We truly appreciate your feedback and want to ensure these Partner Release Notes deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below!
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