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Deprecation of legacy Ad Insight Keyword APIs and features

rtgaritta's avatar
rtgaritta
Icon for Microsoft rankMicrosoft
Jul 19, 2023

We're updating our Ad Insight API to provide you with a better keyword planner experience. As part of this process, we'll stop supporting some legacy and low-usage APIs and features that are no longer aligned with our quality and service. 

 

The following will be deprecated as of August 21, 2023.

 

Service operations related to legacy Ad Insight Keyword APIs:

These APIs were released with a discontinued Microsoft Advertising Intelligence (MAI) tool. They have low usage and high maintenance costs. They won't be compatible with the new REST API interface that we are migrating to. 

 

The "CategorySearchParameter" data object:

 

 “Your Product Category” in Keyword Planner (Find new keywords):

 

 

This feature is based on an outdated offline table, only available in English, and does not reflect the current market trends and user behavior, so we'll deprecate it in the Microsoft Advertising web UI as well. 

 

 Timeline and Changes 

2023-08-21 

The “Your Product Category” on Keyword Planner UI: Drop-down will be removed. 

Legacy AdInsight Keyword APIs: Requests will no longer be acceptable, return error. 

Updated Oct 25, 2024
Version 2.0
  • testastretta's avatar
    testastretta
    Copper Contributor

    In the future, could you please deprecate updates at least 3 months in advance? 
    Please show the new REST API interface you are switching to.


  • They won't be compatible with the new REST API interface that we are migrating to. 

    What is this new REST API? I could not find any information anywhere. Will we need to migrate to a REST API soon?