Every communicator faces the same challenge. Leaders are expected to be visible, authentic, and engaged in the conversations shaping their industry. At the same time, there is a scaling problem. The more leaders, teams, agencies, and AI tools involved, the easier it is for every voice to start sounding the same.
In next month's First Friday series, at 8 am PT Thursday, September 3rd, join Joshua Luebke, who leads Executive Social programs at Microsoft, for a behind-the-scenes look at how one of the world’s largest communications ecosystems is tackling that challenge. Joshua will unpack how Microsoft coordinates across a large organization, determines where different leaders can credibly contribute, and uses AI to increase the speed and reach of communications without outsourcing the perspective that makes a leader worth following in the first place.
We’ll explore where AI actually helps, where human judgment still matters most, how teams can orchestrate multiple credible voices around important conversations, and what Microsoft has learned about building executive visibility and influence at scale.
Whether you support one CEO or a network of executives and advocates, you’ll leave with practical ideas for designing workflows, using AI responsibly, and building a social program that scales without making every leader sound the same.
Register at aka.ms/FirstFridaysSept.
Microsoft